Welcome to our blog hub, where we share the latest updates, ideas, and success stories in sustainable and climate-smart farming.
Agriculture is more than an industry in Morocco — it’s a lifeline. Nearly 40% of Moroccans work in agriculture (FAO), and the sector contributes around 15% to the country’s GDP.
According to Nielsen, 62% of consumers are willing to pay more for organic or chemical-free food. In Morocco, this trend is especially strong among younger generations who are increasingly health-conscious and environmentally aware.
Most people don’t leave a career in global technology to become a farmer. But for Sam, founder of Green Sahara Agri Group, farming wasn’t just a career change — it was a calling.
Morocco is among the top 30 most water-stressed countries (WRI). Agriculture alone consumes about 87% of the country’s freshwater (FAO).